- Link to the scientific article: S. Ramkumar, M. Mueller, A. Pyka, F. Squazzoni, Diffusion of eco-innovation through inter-firm network targeting: An agent-based model, Journal of Cleaner Production, Volume 335 (2022).

Facing climate change, finding new eco-innovative solutions is not enough. You have to convince people and companies to adopt them. How, considering that most of the time this kind of innovation is perceived as a cost more than a benefit? We asked Shyaam Ramkumar, NASP Ph.D. Candidate at the University of Milan. He worked on an agent-based model trying to solve this problem. In 5 minutes, with NaspRead interviews.

Interview, editing, subs: Giulia Riva